Digital Strategy | Growth Driven Design | Organic Architecture
Designing & Developing Industry Leading Solutions
Disrupt Your Business Model

ABOUT CRITICAL DIGITAL

Critical Digital is the personal blog of Kyle Wahlquist from Credera Consulting

I provide my personal insights on the areas of Digital Marketing & Strategy, Functional Design, eCommerce, and Organic Architecture, as well as considerations for how technology will impact business and society. Some of the insights I provide here are …

  • Digital Marketing tool overviews & recommendations.
  • Trends in Digital Marketing as seen by industry leaders.
  • Thoughts on what the future of Digital is, and how to stay ahead.

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MY WORK

Highland Homes The Premium Home Builder covering all major Texas Markets needed a new look
Best Buy Best Buy Reward Zone Daily Deal, Cowboom Daily Deal, Secondary Markets Think Tank
Woot.com Virally Popular Ecommerce site which originated the Daily Deal Business Model
Red Box Redbox strategy initiative for their market concept Gizmo now called Orango
GameStop GameStop Digital Downloads Service was a Direct to Consumer Digital Download Solution
Pep Boys Taking Pep Boys eCommerce from 0 to $100 Million in under 4 years

What People Are Saying

Kyle did a great job for us helping to manage our market test. His deep knowledge of consumer electronics and the secondary market were invaluable to our team. He earned our confidence and trust and was soon managing the whole market test by himself which allowed us to free up resources for other important tasks.

Ross Saario, General Manager - RedBox DVD

Kyle has been an enjoyable spark of energy within the Woot purchasing team. Strong research and analysis ability provides our vendors with the facts they need to make the right decision. His speed to understand new products and markets is a welcome addition to our buying group.

Matt Rutledge, Founder & CEO - Woot.com & Mediocre Corp

Kyle is intelligent, trust-worthy, and creative. His interpersonal skills are second to none and his business acumen is spot-on. Look for Kyle to Excel in any endeavor he pursues.

Chris O’Dell, Founder - CirroBase

Kyle is hard working and extremely competent with very high moral and ethical standards. I recommend Kyle without hesitation or reservation.

Scott Brosi, VP Secure Facilities - TransCore

AGILE METHODOLOGY

Listen

Gaining an understanding of your perspective more

Think

Using what we learn to develop¬†strategic visions more

Build

Building solutions with a foundation of knowledge and vision more

Test

Development is not complete until it is verified more

Repeat

Competition never stops, neither can your business more

PROJECT STRUCTURE

Iterative Development Method
Research & Analysis Strategy
10%
Concept Design & Client Approval
25%
Development, Testing & Release Process
65%
Typical Project Makeup
Developers, Technical Staff
60%
Designers, Creative Staff
20%
Business, Finance & Marketing Staff
20%

About Kyle

Kyle Wahlquist

SENIOR DIGITAL CONSULTANT

I am a Senior Digital Consultant with Credera.com, and have had the pleasure in working on innovative projects from Fortune 50 companies to booming startups and everything in between.

Expertise
Inbound Marketing / SEO
95%
Ecommerce
90%
Digital Strategy
85%
Analytics
70%
Project Management
65%
Marketing Technology Solutions
70%

CERTIFICATIONS

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