In an attempt to answer a question I have been hearing a lot lately, I teamed up with Justin Bell, the Head of Digital and the new President over at Credera, and discussed what our thoughts were around this space. We ended up writing a post together based on the output of that discussion, which you can read, entitle What is Digital Today?
It is a more complex question than some may be aware. more
I recently learned about the Design Sprint by Google Ventures. This video hosted by Kevin Rose is a great overview of the design sprint, but I will try and break out some highlights here as well.
The design sprint is a weeklong of 5 day process for getting quick feedback and answering critical business questions. This is done through a combination of strategy, UX design, prototyping, and testing ideas with end users. Developed at Google Ventures, it’s a week packed full of business strategy, innovation, behavior science, and design thinking maximizing efficiency of time.
“In user-centered design and marketing, personas are fictional characters created to represent the different user types that might use a site, brand, or product in a similar way. Marketers may use personas together with market segmentation, where the qualitative personas are constructed to be representative of specific segments.” -wikipedia
The problem with Personas being used solely for design and marketing is … more
This is one of my all time favorites, and a “must watch” in my opinion if you are starting out in digital marketing, or just want to rediscover the core of what you do. Let me know what you think in the comments below, or if you have any other recommendations for me to watch.