Pep Boys has been a fantastic client with tons of new opportunities and challenges. They first came to Credera in 2010 to develop a strategy for how to approach online sales and eCommerce. I joined the team in early 2012 and spent the next few years contributing to the sites growth. It has been an amazing ride that has allowed me to cover every aspect of developing an enterprise level eCommerce website, with true Omni-Channel solutions integrated into all parts of the online experience.
When I first came to the project, PepBoys.com was scheduling service appointments online, and selling tires online, but was lacking much of its current functionality. One of the earliest projects I was involved in was the Ship To Home project which allowed the “do it yourself’er” to order any of Pep Boys thousands upon thousands of auto parts auto accessories, delivered directly to their door.
Another interesting project and aspect of the site which keeps growing was called One Cart. In a One Cart order, a customer could have any combination of auto parts, tires, tire installation, and fulfillment types, and reassign them at will. This was first of its kind, and was later followed up by a similar solution provided by Walmart. The complexity of one cart to be able to represent so many data types there and allow the user to edit them all in one place was revolutionary.
With Pep Boys I was really able to hone my skills on organic architecture, and understanding SEO best practices, or understanding how to build an eCommerce experience which search engines could easily understand and recommend to their search users. This helped Pep Boys in capturing new top of the funnel traffic which resulted in additional revenue towards the now over $100,000,000 it produces annually today.