My Thoughts

What is Digital?

In an attempt to answer a question I have been hearing a lot lately, I teamed up with Justin Bell, the Head of Digital and the new President over at Credera, and discussed what our thoughts were around this space.  We ended up writing a post together based on the output of that discussion, which you can read, entitle What is Digital Today?

It is a more complex question than some may be aware.   more

How To Successfully Incorporate UX Design Into Your Strategy With The Design Sprint

 

I recently learned about the Design Sprint by Google Ventures.  This video hosted by Kevin Rose is a great overview of the design sprint, but I will try and break out some highlights here as well.

The design sprint is a weeklong of 5 day process for getting quick feedback and answering critical business questions.  This is done through a combination of strategy, UX design, prototyping, and testing ideas with end users.  Developed at Google Ventures, it’s a week packed full of business strategy, innovation, behavior science, and design thinking maximizing efficiency of time.

Here Are 7 Benefits Of The Design Sprint …

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I wrote a post previously on Credera.com which provided an example framework of how to write and structure you page like an SEO expert.  Wordtracker has done a great job of creating a very well done infographic which covers much of the same information.  See below, and let me know your thoughts. more

Personas.  Generally when we hear the term persona, we are thinking with our marketing hat.  Start thinking of it as the first step in development.

“In user-centered design and marketing, personas are fictional characters created to represent the different user types that might use a site, brand, or product in a similar way.  Marketers may use personas together with market segmentation, where the qualitative personas are constructed to be representative of specific segments.” -wikipedia

The problem with Personas being used solely for design and marketing is …  more

The future of the economy is coming and it is going to include a technological advancement that will have a larger social impact than previous phases.

 

Advancements in technology within print, audio, and video have revolutionized media.  These achievements made what was once controlled by financially established companies, common place and accessible for everyone.  The result is media is now firmly social.  Soon the rest of the market will be as well.

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This is a great video featuring J.J. Abrams mystery box.  It is about the core of what keeps us seeking and the power of the enigma.  It is one of my all time favorite marketing video’s, however the J.J. Abrams mystery box can also become Pandora’s box …

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This is one of my all time favorites, and a “must watch” in my opinion if you are starting out in digital marketing, or just want to rediscover the core of what you do.  Let me know what you think in the comments below, or if you have any other recommendations for me to watch.