DIGITAL INSIGHTS

AI SEO robot holding organic plant
AI Marketing

AI Marketing: AI SEO In 2021

How Can Artificial Intelligence/AI be used for Marketing and SEO? One of the questions that marketing strategists ask marketing AI institutes is how to use artificial intelligence or AI for SEO. AI for blogging can be used from data collection, to keyword research, to content writing, and everything in between. AI has become a necessary to incorporate into your SEO

SEO in a Business 2021
ENTERPRISE SEO

SEO In A Company In 2021

2020 held many surprises for everyone.  In March of 2020, when the bottom of the market dropped, all of us were wondering “what’s next?” I had been focusing on many aspects of Digital delivery for the past 10+ years. I never would have expected how much 2020 would change SEO in a company. SEO Prior To The Pandemic Before 2020,

DIGITAL APPROACH

What is Digital?

What is Digital? In an attempt to answer a question I have been hearing a lot lately, I teamed up with Justin Bell, the Head of Digital and the new President over at Credera, and discussed what our thoughts were around this space.  We ended up writing a post together based on the output of that discussion, which you can read, entitle

design sprint overview
DIGITAL APPROACH

Discussing Design Sprints with Kevin Rose, Jake Knapp, and Daniel Burka

DESIGN SPRINTS What is a Design Sprint? Many are asking, “what is a design sprint?”  A design sprint is a methodology for rapidly understanding, prototyping, developing, and vetting your products MVP.  Design sprints are one of the most cost effective ways to determine if your product is market viable.  https://youtu.be/v1HBqlxQjZI How To Successfully Incorporate UX Design Into Your Strategy With

INFOGRAPHIC

Infographic: How To Structure A Page For SEO

SEO On Page Optimization [Infographic] I wrote a post previously on Credera.com which provided an example framework of how to write and structure you page like an SEO expert.  Wordtracker has done a great job of creating a very well done infographic which covers much of the same information.  See below, and let me know your thoughts.

Personas
MARKETING STRATEGY

Personas: Why You Need To Develop with Personas First

Personas.  Generally when we hear the term persona, we are thinking with our marketing hat.  Start thinking of it as the first step in development. “In user-centered design and marketing, personas are fictional characters created to represent the different user types that might use a site, brand, or product in a similar way.  Marketers may use personas together with market segmentation,

3d printed economy
3D PRINTING

The 3D Printing Economy

3D Printer Economy The future of the economy is coming and it is going to include a technological advancement that will have a larger social impact than previous phases. Advancements in technology within print, audio, and video have revolutionized media.  These achievements made what was once controlled by financially established companies, common place and accessible for everyone.  The result is media is now

jj abrams mystery box
MARKETING STRATEGY

The Mystery Box – J.J. Abrams [Video]

This is a great video featuring J.J. Abrams mystery box.  It is about the core of what keeps us seeking and the power of the enigma.  It is one of my all time favorite marketing video’s, however the J.J. Abrams mystery box can also become Pandora’s box …