Personas. Generally when we hear the term persona, we are thinking with our marketing hat. Start thinking of it as the first step in development.
“In user-centered design and marketing, personas are fictional characters created to represent the different user types that might use a site, brand, or product in a similar way. Marketers may use personas together with market segmentation, where the qualitative personas are constructed to be representative of specific segments.” -wikipedia
The problem with Personas being used solely for design and marketing is …
