What is Digital?

What is Digital?

In an attempt to answer a question I have been hearing a lot lately, I teamed up with Justin Bell, the Head of Digital and the new President over at Credera, and discussed what our thoughts were around this space.  We ended up writing a post together based on the output of that discussion, which you can read, entitle What is Digital Today?

It is a more complex question than some may be aware.  

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Discussing Design Sprints with Kevin Rose, Jake Knapp, and Daniel Burka

design sprint overview


What is a Design Sprint?

Many are asking, “what is a design sprint?”  A design sprint is a methodology for rapidly understanding, prototyping, developing, and vetting your products MVP.  Design sprints are one of the most cost effective ways to determine if your product is market viable. 


How To Successfully Incorporate UX Design Into Your Strategy With The Design Sprint

I recently learned about the Design Sprint by Google Ventures.  This video hosted by Kevin Rose is a great overview of the design sprint, but I will try and break out some highlights here as well.
The design sprint is a weeklong of 5 day process for getting quick feedback and answering critical business questions.  This is done through a combination of strategy, UX design, prototyping, and testing ideas with end users.  Developed at Google Ventures, it’s a week packed full of business strategy, innovation, behavior science, and design thinking maximizing efficiency of time.

Here Are 7 Benefits Of The Design Sprint …

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