In an attempt to answer a question I have been hearing a lot lately, I teamed up with Justin Bell, the Head of Digital and the new President over at Credera, and discussed what our thoughts were around this space. We ended up writing a post together based on the output of that discussion, which you can read, entitle What is Digital Today?
It is a more complex question than some may be aware.
Many are asking, “what is a design sprint?” A design sprint is a methodology for rapidly understanding, prototyping, developing, and vetting your products MVP. Design sprints are one of the most cost effective ways to determine if your product is market viable.
https://youtu.be/v1HBqlxQjZI
I recently learned about the Design Sprint by Google Ventures. This video hosted by Kevin Rose is a great overview of the design sprint, but I will try and break out some highlights here as well.
The design sprint is a weeklong of 5 day process for getting quick feedback and answering critical business questions. This is done through a combination of strategy, UX design, prototyping, and testing ideas with end users. Developed at Google Ventures, it’s a week packed full of business strategy, innovation, behavior science, and design thinking maximizing efficiency of time.