DIGITAL INSIGHTS | PERSONAS BLOGS

Personas
MARKETING STRATEGY

Personas: Why You Need To Develop with Personas First

Personas.  Generally when we hear the term persona, we are thinking with our marketing hat.  Start thinking of it as the first step in development. “In user-centered design and marketing, personas are fictional characters created to represent the different user types that might use a site, brand, or product in a similar way.  Marketers may use personas together with market segmentation,